NFL Still Cratering, Bud Bounces Amy and Seth — Is a Wave Building?
– PJ Media
“With just a week to go before the election, maybe it’s time to pause the number-crunching and take a look at some possible leading indicators in the larger culture that might indicate that real Americans have had it up to their keisters with the nasty Left and its mockery of American tradition. Exhibit A:
The NFL continues to have a ratings problem, even as the league barrels toward the second half of the season and coverage of the presidential election is winding down ahead of Election Day. Monday Night Football once again took a ratings tumble year-over-year, as the Vikings-Bears Halloween matchup drew a 7.2 overnight rating, which is down 18 percent from Colts-Panthers in Week 8 of 2015 (8.8), according to Austin Karp of SportsBusiness Daily.
Sunday Night Football took a big hit as well, losing to Game 5 of the World Series in the Oct. 30 ratings battle by a margin of 15.3 to 11.6. It was the first time since 2011 that the World Series beat SNF in a direct ratings competition. The two programs also went up against each other in 2015, but the World Series-clinching win by the Kansas City Royals on Nov. 1, 2015 lost out to Broncos-Packers on SNF that night.
There’s no doubt that the 2016 World Series has some extra juice to it, as the Chicago Cubs have a chance to win their first World Series since 1908 while the Cleveland Indians have a chance to end their own 68-year drought. But even playoff baseball historically loses out to regular-season NFL games in primetime, which makes the World Series’ victory over the NFL striking.It’s even more complicated for ESPN, which has seen a precipitous drop in TV subscribers in recent months.
Neilsen recently reported that the network had lost over 620,000 subscribers in just the past month, but the ratings measurement giant recently retracted the estimated numbers to investigate their accuracy after Disney execs strongly disputed them, according to Variety. The network has reportedly lost over 11 million subscribers since 2011, which is almost certainly at least a partial result of “cord-cutting” by younger viewers ditching traditional cable.
Go ahead — whistle right past that graveyard!
Meanwhile, Exhibit B…
“The Bud Light Party” has ended a little earlier than expected. AB InBev wrapped up its Wieden + Kennedy campaign starring Amy Schumer and Seth Rogen a few weeks ahead of schedule. The news comes on the heels of the company cutting its revenue forecast for the year in response to a disappointing third quarter that saw declines in Bud Light sales.
Instead, the brand will turn its attention to the Bud Light X Lady Gaga Dive Bar Tour and its NFL-focused marketing efforts.
In January, the brand pitched the campaign as a political parody—which makes the timing of its conclusion somewhat surprising as the election is still more than a week away.
….Continue reading @ PJ Media
Perry’s ‘Madea’ stuns Hanks’ ‘Inferno’ in box office upset
– AP The Big Story
“Tom Hanks. Tom Cruise. Ben Affleck. None of them have been a match for Tyler Perry’s Madea.
In a surprise victory at the weekend box office, Perry’s “Boo! A Madea Halloween” toppled another A-lister as Hanks’ and Ron Howard’s new Dan Brown adaption, “Inferno,” went up in flames. Perry’s latest movie about his tough-talking grandmother remained No. 1 for the second straight week with an estimated $16.7 million.”
….Continue reading @ Big Story AP
Megyn Kelly Emerges as Weak Link as CNN Beats Fox News in October for First Time Since 2001
“Megyn Kelly of the Fox News Channel has emerged as that network’s weak link as Fox has fallen behind CNN in the ratings for a full month for the first time since 2001.
The October ratings are out and according to The Hill newspaper, CNN beat Fox News for the first time in 15 years.
“CNN enjoyed its strongest ratings month in years in October, beating rival Fox News in the key 25-54 demographic for a full month for the first time since 2001,” The Hill’s Joe Concha wrote. “CNN averaged 704,000 prime time viewers overall in October from the ages 25-54 demographic — the most coveted group by advertisers. Fox came in second with an average of 663,000 viewers, while MSNBC averaged 432,000 viewers — an all-time high for the Comcast-owned network.”
While Kelly’s own program still finished atop cable news in the key 25-54 demographic for the month, CNN beating Fox News overall in primetime in the demo for the first time in over a decade comes as Kelly has emerged as the face as of the network thanks to the honchos in the Murdoch family.
Rupert Murdoch’s sons James and Lachlan, who have taken over 21st Century Fox, have decided—according to a Vanity Fair profile earlier in October—make Kelly the future of the network. And as they’ve rallied entirely behind Kelly, after Kelly made a move to oust Roger Ailes as the chairman of the company, alleging without evidence that he made an unwanted sexual advance against her years ago, the network’s ratings have collapsed.
Kelly has also emerged as the network’s leading anti-Donald Trump voice, using her platform to try to disparage the Republican presidential nominee and his supporters. The highest profile spat, which came last week, was a battle she had with former House Speaker Newt Gingrich over former President Bill Clinton’s alleged sexual assaults and alleged rapes.”
….Continue reading @ Breitbart
The Ratings For DiCaprio’s Climate Doc Are Bad, Really Bad
– Daily Caller
“Actor Leonardo DiCaprio’s global warming-themed documentary got pummeled in the TV ratings over the weekend by a kiddie television show and a do-it-yourself auto repair program.
The actor’s new project, “Before The Flood” was clobbered in Sunday’s TV ratings by a cartoon show on Nick Jr. called “Bubble Guppies,” which follows the underwater adventures of a fictional group of fish-like children, according to science blog site Watts Up With That.
DiCaprio’s documentary was ranked 61st among all Sunday programs.
DiCaprio’s labor of love aired Sunday night on the National Geographic Channel, which probably placed it at a disadvantage given the channel’s traditionally low ratings.
Cameos by President Barack Obama, Elon Musk, Pope Francis, and climate scientists like Michael Mann, were not enough to lift the Oscar-award winner’s project above the likes of “Bubble Guppies” and “Powernation Truck Tech,” an automotive do-it-yourself program appearing on SpikeTV.”
…..Continue reading @ Daily Caller