Viral Fake Election News Outperformed Real News On Facebook In Final Months Of The US Election
“A BuzzFeed News analysis found that top fake election news stories generated more total engagement on Facebook than top election stories from 19 major news outlets combined.
In the final three months of the US presidential campaign, the top-performing fake election news stories on Facebook generated more engagement than the top stories from major news outlets such as the New York Times, Washington Post, Huffington Post, NBC News, and others, a BuzzFeed News analysis has found.”
….Continue reading @ Buzzfeed
– Well, it is buzzfeed. It gets better./CJ
Sharyl Atkinsson Busts the Fake Media
More @ Youtube
Here’s How Facebook Actually Won Trump the Presidency
“Mark Zuckerberg is trying hard to convince voters that Facebook had no nefarious role in this election. But according to President-elect Donald Trump’s digital director Brad Parscale, the social media giant was massively influential—not because it was tipping the scales with fake news, but because it helped generate the bulk of the campaign’s $250 million in online fundraising.
In the wake of Trump’s stunning upset last week, media analysts have worked feverishly to figure out how social media may have altered the outcome of this election. They—and we—have pointed to online echo chambers and the proliferation of fake news as the building blocks of Trump’s victory. But the answer may be much simpler. Of course Facebook was hugely influential in the presidential election, in large part because Trump’s campaign embraced Facebook as a key advertising channel in a way that no presidential campaign has before—not even Clinton’s.
Throughout the last year-and-a-half, stories about the imbalance between Clinton’s ad spending compared to Trump’s proliferated. They noted how Clinton spent more than $200 million on television ads in the final months of the election while Trump spent less than half that. Because Trump wasn’t spending as much on television all along, it seemed like his team wasn’t investing in changing anyone’s minds. But they were: they were just doing it online.
“The big takeaway was using digital in a digital-first way,” says Matt Lira, a Republican digital strategist and senior advisor to House Majority Leader Kevin McCarthy. “It was the main course. It wasn’t leftovers.
Facebook proved to be a powerful way for Trump’s team to hone the campaign’s message with the kind of enormous sample sizes you can’t get with traditional polling. “They have an advantage of a platform that has users that are conditioned to click and engage and give you feedback,” says Gary Coby, director of advertising at the Republican National Committee, who worked on Trump’s campaign. “Their platform’s built to inform you about what people like and dislike.”
Coby’s team took full advantage of the ability to perform massive tests with its ads. On any given day, Coby says, the campaign was running 40,000 to 50,000 variants of its ads, testing how they performed in different formats, with subtitles and without, and static versus video, among other small differences.”
….Continue reading @ Wired
44% of all adults in the United States say they get their news from Facebook
– Journalism.org | PEW Research
“As part of an ongoing examination of social media and news, Pew Research Center analyzed the scope and characteristics of social media news consumers across nine social networking sites. This study is based on a survey conducted Jan. 12-Feb. 8, 2016, with 4,654 members of Pew Research Center’s American Trends Panel.
News plays a varying role across the social networking sites studied. Two-thirds of Facebook users (66%) get news on the site, nearly six-in-ten Twitter users (59%) get news on Twitter, and seven-in-ten Reddit users get news on that platform. On Tumblr, the figure sits at 31%, while for the other five social networking sites it is true of only about one-fifth or less of their user bases.
It is also useful to see how, when combined with the sites’ total reach, the proportion of users who gets news on each site translates to U.S. adults overall. Facebook is by far the largest social networking site, reaching 67% of U.S. adults. The two-thirds of Facebook users who get news there, then, amount to 44% of the general population. YouTube has the next greatest reach in terms of general usage, at 48% of U.S. adults. But only about a fifth of its users get news there, which amounts to 10% of the adult population. That puts it on par with Twitter, which has a smaller user base (16% of U.S. adults) but a larger portion getting news there.”
….Continue reading @ Journalism.org
Did Facebook Fake News Win Election For Trump? Five Fast Facts You Need To Know
“Can Donald Trump thank a flood of fake news stories shared on Facebook this year for his shock presidential election victory? While historians and political scientists will be arguing for years over what really led to Trump’s victory, media critics are now pinning at least some of the responsibility on an unprecedented number of fabricated, fudged or misleading “news” stories online that were shared widely via Facebook, as well as other social media outlets.
An article in New York Magazine last week, bluntly titled, “Donald Trump Won Because of Facebook,” made the case that, “the most obvious way in which Facebook enabled a Trump victory has been its inability (or refusal) to address the problem of hoax or fake news.
What are these fake news stories, where do they come from and did they help to win the election for Trump?
Here’s what you need to know.
“There’s an entire political team and a massive office in D.C. that tries to convince political advertisers that Facebook can convince users to vote one way or the other,” the former Facebook employee said. “Then (Zuckerberg) gets up and says, ‘Oh, by the way, Facebook content couldn’t possibly influence the election.’ It’s contradictory on the face of it.”
…..Continue reading @ Heavy.com
How Matt Drudge Won The 2016 Election
“The news aggregation site spent much of the last 18 months leading with polls and stories that predicted a Trump victory.
In an election cycle when just about everyone got it wrong, Matt Drudge ended up vindicated. The editor of the massive, conservative news aggregation site spent much of the last 18 months leading with those rare polls and stories that predicted a Trump victory — meanwhile the Huffington Post, sometimes called Drudge’s liberal mirror, gave Hillary Clinton a 90-something percent chance of winning just hours before the polls started closing.
In the aftermath of an election when just about every major outlet seemed to misread Donald Trump, and when fake and factually dubious news flooded the web, sites like the Drudge Report raise a chicken-and-egg question: Did Drudge and his conservative ilk just get it right, or did they play a more active role, driving a negative (and sometimes made-up) narrative about Clinton that helped cost her the election?”
….Continue reading @ ZeroHedge